What would you like out of your marketing – a greater online presence, to be seen, heard and read about in specific venues, new customers, retention of current customers or maybe to launch a new product or service? Once you’ve decided this, make your team fully aware of what you are trying to work towards.
2. Gather all Ideas & Suggestions
The first thing to do is to get everyone’s ideas down on paper. Encourage your team to write anything down that comes into their heads, no matter how impractical it may seem. You could leave the Pinpoint board up in the office for a couple of weeks, as it’s often at the most obscure and unpredictable times that genius ideas come to mind.
3. Organise & Prioritise
In a group session, go through each and every idea and put them into some form of prioritisation. Start with the ones that you think will have the most effective and relevant results – remember to keep in mind your marketing targets and goals.
4. Logistics, Materials & More
This bit is where you really need everyone engaged. Each idea needs to be spoken about and out of the discussion needs to come the logistics of implementing said idea. This might mean you need some marketing material; leaflets, banners, graphics etc. Write down exactly how it would be carried out.
It’s at this point that you may come to a unanimous decision that the idea is just not feasible, but ensure that every idea is discussed. It’s also important to identify the target of each suggestion so you can then measure it’s performance and results.
5. Time Frames, Employees & Implementation
Now you’ve got some form of marketing strategy it’s time to assign tasks and deadlines. Marketing can be really good fun so encourage the whole team to be apart of it. If possible, keep your Pinpoint board up and visible in the office to remind everyone of the discussions.
6. Measure Results
Measuring results is another reason to try and keep your Pinpoint board up. Leave a column for the results. This will help you to decide which are the plans to continue moving forward.
Of course, marketing is an on-going process that needs to be constantly monitored and modified. But carrying out a Pinpoint session will really help to consolidate ideas and encourage them to come to fruition. It’s also a great way of getting everyone to come up with creative ideas and suggestions.
